Reaching Teens In Their Natural Habitat: A Guide For Savvy Parents
A Revealing Look At How Today's Teens THINK
To the adults in their lives, teenagers can seem like an entirely different species. Communicating with them on any meaningful level - let alone actually influencing them - often feels beyond the realm of possibility.
And yet every day advertisers, entertainers, gangs, drug dealers and other adults not only grab the attention of teenagers, but also persuade them to buy into whatever they're selling. What are their secrets? And how can parents, educators, youth workers and other caring adults counteract their influence?
Danny Holland, an expert on youth culture, has uncovered the not-so-secret tools used by MTV, drug dealers, gang leaders and others who are successfully connecting with America's kids. In this eye-opening book, he reveals how today's teenagers think, including their values, priorities, and primary influences - and how caring adults can use this information most effectively.
This "insider knowledge" will equip and empower parents and other adults with proven, real-world techniques to successfully connect and communicate with teenagers, bridging the gap to build relationships of lasting influence.
